We don’t just elevate your guest experience — we reimagine it. Inspired by rule-breakers like the Savannah Bananas, we turn good moments into unforgettable memories, and every guest into XIPs.
Our Mission
We help brands, venues, and events deliver not just intentional design — but unexpected delight.
Our consulting turns events and everyday interactions into emotional magnets that make fans feel like insiders and VIPs feel like legends.
Our Approach
We don’t follow playbooks — we co-create new ones with your guests at the center.
From friction audits to surprise touchpoints, we obsess over every guest encounter. We train teams to lead with heart, improvise with confidence, and turn every interaction into a potential wow.
Who We Serve
We partner with trailblazers across live events and festivals, sports teams and leagues, B2B and B2C conferences, cruise lines, hotels and resorts, zoos, aquariums, museums, theme parks, restaurants, fairs, and entertainment venues —anywhere guests gather and memories are made.
For brands and sponsors, we design emotional, story-driven activations that go far beyond signage — turning traditional sponsorship into unforgettable, fan-first moments.
WHY WAIT?
Whether you're producing a massive stadium event, planning an industry conference, or reimagining the guest journey at your venue, if you're ready to challenge the norm, lead with heart, and make every visitor feel like the main character — we're your team!
THE POWER OF EMOTIONAL CONNECTION
Research shows that brands that foster strong emotional connections with their guests through innovative event consulting and experience design outperform competitors by 26% in gross margin and 85% in sales growth. Why? Because emotionally engaged customers are:
- 3x more likely to recommend your brand
- 3x more likely to repurchase
- Far less likely to shop around
- Significantly less price-sensitive
When fans feel seen, valued, and connected through a fan-first approach to guest experience, they don’t just return; they advocate.
GUEST EXPERIENCE AUDITS
See your event through your fans' eyes.
We evaluate the whole journey — every awkward pause, every magic moment — to help you fix friction and fuel connection.
What we do:
- Mystery shop your event (guest, fan, VIP, athlete, staff, sponsor — no one’s safe!)
- Map the entire guest experience from entrance to exit
- Identify missed opportunities and micro-moments worth elevating
- Give you a fun, fan-first fix-it-and-wow-it game plan
experience strategy & design
Delight doesn’t happen by accident. We design it.
From the first impression to the last surprise, we create experiences that make people cheer, cry, high-five strangers — and return with friends.
We help you:
- Build tiered journeys for every guest type (General Admission to VIP to sponsor rep)
- Design surprise-and-delight moments that feel personal
- Script athlete, talent, and sponsor experiences so they connect emotionally
- Translate policies into people-first moments (yes, even the boring stuff!)
training & service standards
Great experiences start with great humans.
We train your teams to lead with empathy, act with joy, and improvise like pros — so every guest interaction feels personal, not programmed.
Our training includes:
- Tier-based service workshops (fans / VIPs / athletes / sponsors)
- Emotional intelligence and service recovery coaching
- Pre-event hype and hospitality briefing sessions
- Custom SOPs that actually help — not just gather dust
sponsor "wow" activations
Because no one ever remembers a banner ad.
We help brands show up in unforgettable ways — designing activations that actually engage fans, spark conversations, and make sponsors feel like part of the experience, not just slapped on it.
How we create “wow” moments:
- Scripted guest journeys that center the fan — not the brand logo
- Emotional anchors like giveaways that tell a story, not just fill a tote bag
- Interactive moments (games, surprises, pop-ups) that invite participation, not just passive viewing
- Co-branded stage time, social callouts, or talent integrations that create real brand love
- Sponsorship storytelling built into maps, signage, merch, and unexpected places (hello, bathroom mirror compliments 👋)
Why it works:
When fans feel the brand made their day better, the ROI becomes unforgettable. Our sponsor activations don’t just deliver impressions — they leave impressions.
